Sunday, November 15, 2015

A book show-off instead of signing

We played 52-pick-up this morning. Had the day all planned, and it went awry. Jacob, who usually sleeps until at least nine on weekend mornings, was up at seven, watching TV. He finally admitted his stomach hurt. I fed him the chicken soup he requested, which didn’t stay down and, briefly, he thought he was better. But then he said he didn’t think he could go to church. So Christian went to church, while Jordan and I ate a light lunch. Traded books for the child, Christian took him home and put him to bed, and Jordan (my ever-efficient assistant) and I headed for the Author! Author! Event at church.

I had packed a few copies of each of my two new books, long with a very few older titles—plus a list of titles, flyer for the chili book, newsletter sign-up list, all the things authors take to such events. When the first person asked where to get my books, I said, “You can get them from me right here today.” Someone quickly told me we were not allowed to sell books, only display them. Honest, it didn’t say that in the instruction sheet, and I certainly would not have packed a heavy carton of books.

Still I think I did good marketing work—gathered names for my mailing list, passed out copies of the list of all my books, talked with lots of people, showed off the two new titles, and as much as I could talked up the signing coming up this Tuesday evening. Jordan is ever charming, introducing herself to people she doesn’t know, hugging those she does—someone once said she gives you the feeling she’s been waiting all day just to see you. She was as always a big marketing asset, this time freed of her money-taking chores. So it wasn’t wasted time. Another year, if they do it, I’ll make a case for selling books—one of the ministers said several people wanted authors to be able to sell, so there will be some support.

Good marketing lesson: that list of all my current books. I’ll amend it tonight with a note about my publisher going out of business and my need to put more books up in digital form. I have about decided not to do print on most of the mysteries since digital outsells print ten to one.

And the sick child is better tonight, well enough to go to school tomorrow. Don’t know what it was but sure hope I didn’t catch it.

Busy week ahead—that’s good. Book signing (with sales) Tuesday 5:00-8:00 at the Old Neighborhood Grill. Sweet dreams, everyone.

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